A great brand builds trust and a sense of belonging, identification and differentiation. It possesses the concentration of attributes that make people follow a leader, a cause or a party among others.
What attracts of you is what makes you different from the rest. Thus the image of politicians should be made to generate memorability, recognition and eligibility. Differentiation is important, be recognized is crucial. Not having own identity can be fatal.
We must look for a well-defined identity in order to communicate, seduce, connect and build commitment and loyalty.