The begining of the investigation. Data collection through public and own sources in order to obtain a starting diagnosis.
Compilation of electoral and geographic data based on two sources of public and own collection.
Qualitative data collection in field and cyberspace with two collection methodologies: RECON and focus groups.
Collection of data about priority objectives.
EL PENTAGÓNO Scouting: In-depth interviews with strategic publics and context analysis from persons elected in various fields (journalists, opinion leaders , media owners ).
Consulting Scouting: SWOT analysis, Message box, Three Questions; Main Issues and strenght ideas, characteristics; definition of proyect and vision, mapa of actors and government program.