4. Detonation – Triggers

EL PENTÁGONO processes information that becomes actionable intelligence through groups called "apostles" in order to the data be used effectively and efficiently:p>

Movers

Groups that can move the election adding or subtracting votes.

Shakers

Disruptive groups that can modify the electoral scenario: their may be represent an opportunity.

Mavens

Specialists in the newest of the political context. They know and want to share information.

Iowas

We know deep social and demographic groups that can tip the electoral balance.

Ohios

We identify the micro-geographical and social environments that replicate and explain the macro behavior in an election.